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Ad Age
adage.com > creativity > work > aa-kayak-bookboards

Kayak’s ‘Bookboards’ let friends shame a holdout who won’t commit to a trip

8+ hour, 50+ min ago   (50+ words) Ad Age Kayak’s ‘Bookboards’ let friends shame a holdout who won’t commit to a trip Consumers want tangible things—not digital ownership—and will be spending big on their pets, plus other trends to watch....